A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

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The First How-To Strategy Guide to Transmedia Storytelling

"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."

-David Gale, Executive Vice President, MTV Cross Media

"Transmedia storytelling is a bold and exciting new arena for creativity… (more)

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Book Details  


Publisher: McGraw-Hill (April 05, 2012)

Format: EPUB

Page count: 288 pages

File size: 3.4 MB

Protection: DRM

Language: English


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