It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities… (more)

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Book Details  


Publisher: Morgan Kaufmann (March 21, 2012)

Format: EPUB

Page count: 288 pages

File size: 5.5 MB

Protection: DRM

Language: English


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