It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

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It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside.

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Book Details  


Publisher: Morgan Kaufmann (March 21, 2012)

Format: EPUB

Page count: 288 pages

File size: 5.5 MB

Protection: DRM

Language: English


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