Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It

Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It

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Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.

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Book Details  


Publisher: Kogan Page (January 03, 2011)

Format: EPUB

Page count: 224 pages

File size: 783 KB

Protection: DRM

Language: English


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