About Face: The Secrets of Emotionally Effective Advertising

About Face: The Secrets of Emotionally Effective Advertising

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About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.

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Book Details  


Publisher: Kogan Page (September 03, 2010)

Format: EPUB

Page count: 208 pages

File size: 4.9 MB

Protection: DRM

Language: English


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