Shaping International Public Opinion

Shaping International Public Opinion

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54.95 Shaping International Public Opinion http://covers.feedbooks.net/item/2539920.jpg?t=1545305967 http://www.feedbooks.com/item/2539920/shaping-international-public-opinion?utm_medium=uwishlist&utm_source=amazon

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.… (more)