Shopper Behavior at the Point of Purchase

Shopper Behavior at the Point of Purchase

for $ 48.95

48.95 Shopper Behavior at the Point of Purchase http://covers.feedbooks.net/item/2544347.jpg?t=1509667336 http://www.feedbooks.com/item/2544347/shopper-behavior-at-the-point-of-purchase?utm_medium=uwishlist&utm_source=amazon

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of… (more)