Travel and Tourism Public Relations

Travel and Tourism Public Relations

for $ 46.72

46.72 Travel and Tourism Public Relations

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel… (more)

Book Details  

Publisher: Routledge (October 13, 2005)

Format: EPUB

Page count: 208 pages

File size: 455 KB

Protection: DRM

Language: English

Look for similar items