Services Marketing Management

Services Marketing Management

for $ 51.18

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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.

This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content… (more)

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Book Details  


Publisher: Routledge (June 25, 2012)

Format: EPUB

Page count: 280 pages

File size: 5.3 MB

Protection: DRM

Language: English


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