Practice of Advertising

Practice of Advertising

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The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.

Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed… (more)

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Book Details  


Publisher: Routledge (September 17, 2004)

Format: EPUB

Page count: 400 pages

File size: 4.8 MB

Protection: DRM

Language: English


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