Nation Branding

Nation Branding

for $ 51.18

51.18 Nation Branding http://covers.feedbooks.net/item/255801.jpg?t=1404267992 http://www.feedbooks.com/item/255801/nation-branding?utm_medium=uwishlist&utm_source=amazon

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity,… (more)

Comments (0 comments)


No comment yet. Sign in to post a comment.

Book Details  


Publisher: Routledge (May 14, 2010)

Format: EPUB

Page count: 288 pages

File size: 3.4 MB

Protection: DRM

Language: English


Look for similar items  


>
>
>
>