Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple

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“There are three rules for running a business; fortunately, we don’t know any of them.”

In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically… (more)

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Book Details  


Publisher: Nan A. Talese (November 04, 2003)

Format: EPUB

File size: 1.7 MB

Protection: DRM

Language: English


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