Behavioural Economics

Behavioural Economics

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20.0 Behavioural Economics https://covers.feedbooks.net/item/2588550.jpg?t=1546828590 http://www.feedbooks.com/item/2588550/behavioural-economics?utm_medium=uwishlist&utm_source=amazon

Graham Mallard introduces the topic of behav-ioural economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses. He begins by tracing the evolution of the field – from Adam Smith’s moral sentiments to the work of Daniel Kahneman and Richard Thaler today – before showing how behavioural economics has advanced our understanding of human preferences, the mental processes involved in decision-making, and… (more)