Creating the Strategy: Winning and Keeping Customers in B2B Markets

Creating the Strategy: Winning and Keeping Customers in B2B Markets

for $ 37.99

37.99 Creating the Strategy: Winning and Keeping Customers in B2B Markets http://covers.feedbooks.net/item/266389.jpg?t=1358650560 http://www.feedbooks.com/item/266389/creating-the-strategy-winning-and-keeping-customers-in-b2b-markets?utm_medium=uwishlist&utm_source=amazon

Creating the Strategy is a practical, "how-to" book that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organisations around the winning & keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It looks at those elements responsible… (more)

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Book Details  


Publisher: Kogan Page (August 03, 2012)

Format: EPUB

Page count: 288 pages

File size: 3 MB

Protection: DRM

Language: English


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