Creating the Strategy: Winning and Keeping Customers in B2B Markets

Creating the Strategy: Winning and Keeping Customers in B2B Markets

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This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.

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Book Details  


Publisher: Kogan Page (August 03, 2012)

Format: EPUB

Page count: 288 pages

File size: 3 MB

Protection: DRM

Language: English


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