Pop City

Pop City

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Pop City examines the use of Korean television dramas and K-Pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that the marketing of K-Pop and Korean dramatic television mediates two separate domains: political decentralization and the globalization of Korean popular culture. The local election system introduced in the mid 90s has stimulated strong desires among city mayors and county and… (more)


Book Details  


Publisher: Cornell University Press (December 15, 2018)

Format: EPUB

Page count: 252 pages

Protection: DRM

Language: English


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