Olympic Marketing

Olympic Marketing

for $ 51.18

51.18 Olympic Marketing http://covers.feedbooks.net/item/270286.jpg?t=1395117654 http://www.feedbooks.com/item/270286/olympic-marketing?utm_medium=uwishlist&utm_source=amazon

The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational… (more)

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Book Details  


Publisher: Routledge (July 26, 2012)

Format: EPUB

Page count: 296 pages

File size: 6.9 MB

Protection: DRM

Language: English


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