Olympic Marketing

Olympic Marketing

for $ 51.18

51.18 Olympic Marketing http://covers.feedbooks.net/item/270286.jpg?t=1404276299 http://www.feedbooks.com/item/270286/olympic-marketing?utm_medium=uwishlist&utm_source=amazon

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic… (more)

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Book Details  


Publisher: Routledge (July 26, 2012)

Format: EPUB

Page count: 296 pages

File size: 6.9 MB

Protection: DRM

Language: English


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