Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

for $ 82.45

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This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication… (more)

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Book Details  


Publisher: Routledge (July 01, 2002)

Format: EPUB

Page count: 672 pages

File size: 12.8 MB

Protection: DRM

Language: English


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