The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

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An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.

In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF… (more)

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Book Details  


Publisher: Crown Business (September 23, 2003)

Format: EPUB

File size: 513 KB

Protection: DRM

Language: English


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