The Mouse that Roared: Disney and the End of Innocence

This expanded and revised edition of Henry Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter… (more)

This expanded and revised edition of Henry Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's empire, and a new chapter on Disney and national security after 9/11.