A Primer on Consumer Behavior

A Primer on Consumer Behavior

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At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for… (more)

Book Details  

Publisher: Business Expert Press (July 17, 2018)

Format: EPUB

Page count: 140 pages

Protection: DRM

Language: English

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