Intentional Marketing

Intentional Marketing

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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

This book includes:

  • Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less… (more)