Sensory Evaluation Practices

Sensory Evaluation Practices

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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help… (more)

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Book Details  


Publisher: Academic Press (September 01, 2012)

Format: EPUB

Page count: 446 pages

File size: 8.2 MB

Protection: DRM

Language: English


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