Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

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11.99 Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy http://covers.feedbooks.net/item/2927.jpg?t=1358526111 http://www.feedbooks.com/item/2927/burning-the-ships?utm_medium=uwishlist&utm_source=amazon

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

  • Discover the never-before-told… (more)

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Book Details  


Publisher: Wiley (May 13, 2009)

Format: EPUB

Page count: 224 pages

File size: 283 KB

Protection: DRM

Language: English


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