Imaging in Advertising: Verbal and Visual Codes of Commerce

Imaging in Advertising: Verbal and Visual Codes of Commerce

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The dominance of advertising in everyday life carries potent cultural meaning.  As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or… (more)

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Book Details  


Publisher: Routledge (August 06, 2012)

Format: EPUB

Page count: 272 pages

File size: 5 MB

Protection: DRM

Language: English


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