Strategic Marketing Management

Strategic Marketing Management

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis

* Where do we want to be? - Strategic direction and strategy formulation

* How might we get there? - Strategic choice

* Which way is best? - Strategic evaluation

* How can we ensure arrival? - Strategic implementation… (more)

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Book Details  


Publisher: Routledge (August 06, 2012)

Format: EPUB

Page count: 888 pages

File size: 16.3 MB

Protection: DRM

Language: English


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