Strategic Marketing Management

Strategic Marketing Management

for $ 61.79

61.79 Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis

* Where do we want to be? - Strategic direction and strategy formulation

* How might we get there? - Strategic choice

* Which way is best? - Strategic evaluation

* How can we ensure arrival? - Strategic implementation… (more)

Comments (0 comments)

No comment yet. Sign in to post a comment.

Book Details  

Publisher: Routledge (August 06, 2012)

Format: EPUB

Page count: 888 pages

File size: 16.3 MB

Protection: DRM

Language: English

Look for similar items