In Data We Trust: How Customer Data Is Revolutionising Our Economy

In Data We Trust: How Customer Data Is Revolutionising Our Economy

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As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.

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Book Details  


Publisher: A&C Black Business Information and Developmen (August 02, 2012)

Format: EPUB

File size: 2.6 MB

Protection: DRM

Language: English


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