Signature Experience

Signature Experience

for $ 21.99

21.99 Signature Experience

How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature experience across all their touchpoints. Signature means that brands… (more)

Book Details  

Publisher: Egea (February 21, 2019)

Collection: Bocconi University Press

Format: EPUB

File size: 2 MB

Protection: DRM

Language: English

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