Gorilla Marketing: Birth of a Low-Cost Airline

Gorilla Marketing: Birth of a Low-Cost Airline

for $ 6.49

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Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious.   Written by Tony Anderson, easyJet’s third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline’s outrageous PR stunts. From planning and launch, to battles with bureaucrats… (more)

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Book Details  


Publisher: Grosvenor House Publishing (November 25, 2011)

Format: EPUB

Page count: 148 pages

File size: 1.4 MB

Protection: DRM

Language: English


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