Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

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63.97 Emotion and Reason in Consumer Behavior http://covers.feedbooks.net/item/310476.jpg?t=1392274260 http://www.feedbooks.com/item/310476/emotion-and-reason-in-consumer-behavior?utm_medium=uwishlist&utm_source=amazon

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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Book Details  


Publisher: Routledge (August 14, 2006)

Format: EPUB

Page count: 184 pages

File size: 5.2 MB

Protection: DRM

Language: English


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