Marketing Briefs: A Revision and Study Guide

Marketing Briefs: A Revision and Study Guide

for $ 27.48

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Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist.

The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing:… (more)

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Book Details  


Publisher: Routledge (August 21, 2012)

Format: EPUB

Page count: 368 pages

File size: 1.1 MB

Protection: DRM

Language: English


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