Small Message, Big Impact: The Elevator Speech Effect

Small Message, Big Impact: The Elevator Speech Effect

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11.99 Small Message, Big Impact: The Elevator Speech Effect http://covers.feedbooks.net/item/311329.jpg?t=1404225037 http://www.feedbooks.com/item/311329/small-message-big-impact-the-elevator-speech-effect?utm_medium=uwishlist&utm_source=amazon

 “Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be big­ger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!

 

You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of… (more)

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Book Details  


Publisher: Portfolio (August 30, 2012)

Format: EPUB

Page count: 240 pages

File size: 2.3 MB

Protection: DRM

Language: English


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