Marketing Calculator: Measuring and Managing Return on Marketing Investment

Marketing Calculator: Measuring and Managing Return on Marketing Investment

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This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half… (more)

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Book Details  


Publisher: Wiley (August 22, 2012)

Format: EPUB

Page count: 320 pages

File size: 1.5 MB

Protection: DRM

Language: English


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