Internal Marketing: Directions for Management

Internal Marketing: Directions for Management

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing

* the human resource management perspective

* marketing and service management

* quality management

* organizational development

* corporate identity, image and reputation

* corporate communication.… (more)

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Book Details  


Publisher: Routledge (September 10, 2012)

Format: EPUB

Page count: 336 pages

File size: 3.6 MB

Protection: DRM

Language: English


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