Media Management: A Casebook Approach

Media Management: A Casebook Approach

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Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook… (more)

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Book Details  


Publisher: Routledge (August 27, 2010)

Format: EPUB

Page count: 432 pages

File size: 4.3 MB

Protection: DRM

Language: English


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