Advertising in Tourism and Leisure

Advertising in Tourism and Leisure

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'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book examines

* the role of advertising and its relationship with other aspects of tourism and leisure marketing

* the techniques used in advertising to key market segments

* new strategic directions in advertising,… (more)

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Book Details  


Publisher: Routledge (September 11, 2012)

Format: EPUB

Page count: 360 pages

File size: 14 MB

Protection: DRM

Language: English


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