Advertising in Tourism and Leisure

Advertising in Tourism and Leisure

for $ 39.33

39.33 Advertising in Tourism and Leisure

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book examines

* the role of advertising and its relationship with other aspects of tourism and leisure marketing

* the techniques used in advertising to key market segments

* new strategic directions in advertising,… (more)

Book Details  

Publisher: Routledge (September 11, 2012)

Format: EPUB

Page count: 360 pages

File size: 14 MB

Protection: DRM

Language: English

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