Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara

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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding… (more)

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Book Details  


Publisher: Kogan Page (October 03, 2012)

Format: EPUB

Page count: 272 pages

File size: 748 KB

Protection: DRM

Language: English


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