Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum… (more)


Book Details  


Publisher: Saylor Academy (November 15, 2019)

Format: EPUB

Protection: DRM free

Language: English