Managing Electronic Media: Making, Moving and Marketing Digital Content

Managing Electronic Media: Making, Moving and Marketing Digital Content

for $ 56.67

56.67 Managing Electronic Media: Making, Moving and Marketing Digital Content http://covers.feedbooks.net/item/330067.jpg?t=1404305614 http://www.feedbooks.com/item/330067/managing-electronic-media-making-moving-and-marketing-digital-content?utm_medium=uwishlist&utm_source=amazon

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management,… (more)

Comments (0 comments)


No comment yet. Sign in to post a comment.

Book Details  


Publisher: Focal Press (September 10, 2012)

Format: EPUB

Page count: 424 pages

File size: 8.2 MB

Protection: DRM

Language: English


Look for similar items  


>
>