Handbook of Consumer Psychology

Handbook of Consumer Psychology

for $ 105.68

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and… (more)

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Book Details  


Publisher: Psychology Press (October 02, 2012)

Format: EPUB

Page count: 1,296 pages

File size: 3.5 MB

Protection: DRM

Language: English


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