Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be… (more)

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Book Details  


Publisher: Psychology Press (October 02, 2012)

Format: EPUB

Page count: 200 pages

File size: 2.7 MB

Protection: DRM

Language: English


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