The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

for $ 58.57

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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic… (more)


Book Details  


Publisher: Routledge (October 02, 2012)

Format: EPUB

Page count: 232 pages

File size: 1.9 MB

Protection: DRM

Language: English


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