The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

for $ 66.63

66.63 The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies http://covers.feedbooks.net/item/330181.jpg?t=1395351113 http://www.feedbooks.com/item/330181/the-growth-strategies-of-hotel-chains-best-business-practices-by-leading-companies?utm_medium=uwishlist&utm_source=amazon

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise… (more)

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Book Details  


Publisher: Routledge (October 02, 2012)

Format: EPUB

Page count: 232 pages

File size: 1.9 MB

Protection: DRM

Language: English


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