Display Advertising: An Hour a Day

Display Advertising: An Hour a Day

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A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign

The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers… (more)

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Book Details  

Publisher: Sybex (September 11, 2012)

Format: EPUB

Page count: 528 pages

File size: 39.4 MB

Protection: DRM

Language: English

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