Branding TV: Principles and Practices

Branding TV: Principles and Practices

for $ 53.83

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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention… (more)

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Book Details  


Publisher: Focal Press (July 19, 2005)

Format: EPUB

Page count: 176 pages

File size: 2.2 MB

Protection: DRM

Language: English


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