ABSOLUT BOOK is the illustrated history of the most-awarded magazine campaign of all time. It is the story of the advertising campaign's origins, development and amazing success. The ads use the simple twp=word recipe to characterize the product (ABSOLUT PERFECTION), art (ABSOLUT WARHOL), cities, (ABSOLUT MANHATTAN). The book is written by one of hte brand's chief architects at the advertising agency.
Publisher: RL Ideas, LTD (September 01, 2010)
Format: EPUB
Page count: 250 pages
File size: 17.2 MB
Protection: DRM
Language: English
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