Search Analytics for Your Site

Search Analytics for Your Site

for $ 15.63

15.63 Search Analytics for Your Site

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers:… (more)

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Book Details  

Publisher: Rosenfeld Media (July 06, 2011)

Format: EPUB

File size: 5 MB

Protection: DRM free

Language: English

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