Discourses of Authenticity on YouTube: From the Personal to the Professional

Discourses of Authenticity on YouTube: From the Personal to the Professional

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This book explores the discourse of authenticity on the popular social media platform YouTube. It investigates how popular users negotiate their identity and discursively portray themselves as authentic in their videos. In so doing, it adds to the development of new perspectives on social media communication and offers an outlook on issues concerning the complexities of contemporary identity practices. Starting from the premise that authenticity is a discursive construction,… (more)