Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media.
Publisher: Nicholas Brealey Publishing (September 16, 2012)
Format: EPUB
Page count: 300 pages
File size: 2.3 MB
Protection: DRM
Language: English
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