Breakthrough Marketing Plans

Breakthrough Marketing Plans

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.

Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear… (more)

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Book Details  


Publisher: Palgrave Macmillan (December 11, 2012)

Collection: Palgrave Macmillan

Format: EPUB

Protection: DRM

Language: English


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