Understanding Creative Business: Values, Networks and Innovation

Understanding Creative Business: Values, Networks and Innovation

for $ 111.18

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Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities and the wider cultural economy. This is more than simply a practical 'how to' guide book. It explores new theory and includes primary research to contribute to emerging… (more)

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Book Details  


Publisher: Gower (November 30, 2012)

Format: EPUB

Page count: 358 pages

File size: 2.3 MB

Protection: DRM

Language: English


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