Yes!: 50 Secrets from the Science of Persuasion

Yes!: 50 Secrets from the Science of Persuasion

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Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion… (more)

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Book Details  


Publisher: Profile Books (July 09, 2010)

Format: EPUB

Page count: 256 pages

File size: 2.7 MB

Protection: DRM

Language: English


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