Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset

Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset

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hether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues.

It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides… (more)

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Book Details  


Publisher: McGraw-Hill (April 27, 2009)

Format: EPUB

Page count: 368 pages

File size: 6 MB

Protection: DRM

Language: English


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